Awareness. The first step in any type of conversion funnel is to pull visitors in. This could mean getting someone’s attention, whether it is through SEO, paid ads, or social media posts.

Master keyword research, ad creation and landing page optimization for your awareness, consideration and conversion-focused ...

Any thriving business recognizes the power of data. It’s the cornerstone of successful decision-making, providing the clarity and foresight needed to navigate the ever-evolving market. Many ...

In the previous installment, I outlined the key differences between a typical optimization plan and a holistic strategy for conversion rate optimization.In short, the difference is between tweaking ...

Last week, News Corp ( NWSA), owner of realtor.com in the U.S. and the majority owner of REA Group in Australia, announced the $210 million acquisition of lead qualification service Opcity. Why it ...

Conversion: As the name suggests, this part of the funnel involves converting leads into paying customers. You can boost conversion rates by offering discounts, personalized emails and special ...

Originally published by Jean-Marc BELLOT on LinkedIn: At what stage of your sales conversion funnel can you include chatbots? When I facilitate sales efficiency training courses, I advise ...

Last Click/Direct Conversions refers to the channel where sales were completed and conversions took place. The final click credit goes to the channel that drove the lead through the lower part of the ...

If this is Greek to you, read up on creating Google Analytics conversion funnels.Below is what the Google Analytics funnel visualization report looks like. 2. Conduct the “your mom” test ...

In the first part of this column, I outlined how you can put in place an advanced infrastructure to track and report on the customer's journey across your organisation's digital touchpoints.