Agile content development is a high-intent growth lever for content creation—one that uses data science and an iterative approach to continuously optimize and deliver solution-focused content.

The following discussion outlines a framework for managing the content development process in tandem with the development of a Web site. Use this four-phase methodology as a starting point and a guide ...

She will oversee NPR's content development process, which includes engaging with external and internal pitches, supporting piloting, and serving all content teams to surface great ideas.

Brands can optimize themselves for agile content development by making internal adjustments that improve communication, the first of which should be to empower a small team to manage the process.