To help with the process, go through a decision tree with each keyword and customer segment. The tree below only has two major segmentation decisions you have to make: Is there a significant ...

The process and its success depends on obtaining accurate data. Challenges include over-segmentation and adapting to changing consumer behaviors. Investopedia / Matthew Collins The most common ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on market segmentation. In this article experts at Infiniti ...