The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel ...

He studies the impact of changing confidence on consumer decision-making and advises investors, businesses and policymakers. He coined the term “K-shaped recovery" to describe the pandemic's ...

Businesses and consumers use different decision-making processes when buying goods ... Marketing is the entire process... How to Make Someone Stop Showing Up on Your Facebook Newsfeed.

For most of the 20th century, the consumer decision-making process was encapsulated neatly in a simple three-step consumer journey: need, purchase, and experience. These steps were dubbed “moments of ...

The Boulder Summer Conference in Consumer Financial Decision Making is the premier international forum for interdisciplinary research on how consumers make financial decisions. This unique conference ...