Fragmented journeys, fading loyalty and rising trust in social platforms are reshaping how retail brands win attention, per ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

EV brands Rivian, BYD, and Lucid take the wheel to satisfy drivers who are sick of Musk’s conduct. “It’s time for me to divest from all things Elon,” one marketing exec, now an ex-Tesla ...

Using Visual Communications To Meet Consumer Shopping Expectations. In-person shopping bounced back in a big way in 2022, ... 22Miles is committed to helping retailers build strong customer ...

SAN DIEGO, June 25, 2025 /PRNewswire/ -- The path to purchase has splintered, and Gen Z is in the driver's seat. According to ...

Behavioral modeling means using available and relevant consumer and business spending data to estimate future behavior.

In 2024, artificial intelligence stands as the bedrock of innovation in digital advertising, reshaping strategies and redefining success metrics. With an astonishing pace of growth, AI continues ...

Mumbai: In the ever-evolving landscape of marketing, understanding consumer behaviour is paramount. Visual merchandising, a vital tool in a marketer's arsenal, taps into the subconscious cues that ...

As a subject, consumer behavior has been taught in B-Schools since long and there is a well-developed corpus of research around a variety of topics spanning across the stages of the customers ...

Adding to retail market confusion, the Conference Board recently reported that its consumer confidence index rose to the highest level since January 2022, far higher than many economists predicted..