2. Hook your viewer: Begin your script with a short sentence that captures your viewer's attention. The ideal hook is a concise introduction that suggests a larger story. For example, "My love of ...

Having a strong answer to the standard, "Tell me more about yourself" question can easily be done with a concise and ... you can then pick a script to use for your introduction.

The goal of an advertising script is to give the commercial producer ... if you will do something similar or completely different. Examples of Different Kinds of Persuasion in Advertising.