Customer Segmentation. Analysis and Recommendations ... In this article, I’m going to discuss the five primary components of a customer data platform, so you can better understand which portions ...

Segmentation of data by multiple characteristics to divide the audience ... However, their true power is revealed when interacting with other components of the advertising infrastructure — such as ...

Individually customer segmentation and data profiling are powerful, but together the sum of the parts is greater than their individual components. To maximise campaign effectiveness it’s essential to ...

In other words, taking advantage of better data enables better customer segmentation. Average is not good enough When it comes to better data, you want quality over quantity. I believe in the 80/ ...

So marketers now have the ability to understand a customer on an individual level, enabling targeting that is far more accurate than segmentation could ever afford. So why then do 4 out of 5 data ...

Like so many of marketing’s foundations, segmentation has been rocked by the data revolution, but it’s nothing without the art of good strategy, writes Chris Byrne. The concept of dividing a market ...

Data center transformation efforts have resulted in numerous benefits for networking, compute and automation. Micro-segmentation solutions can offer methods for distributing intent-based policies ...