Data modeling has always been a task that seems positioned in the middle of a white-water rapids with a paddle but no canoe. On one side of the data modeling rapids are the raging agilists who are ...

The classical relational model has been the universal row-and-column structure for storing and processing data for decades. But with data volumes nearly doubling each year, the relational model is ...

Data modeling is the process of defining datapoints and struc­tures at a detailed or abstract level to communicate information about the data shape, content, and relationships to target audiences.

Pascal Desmarets talks about how to do data modeling when using NoSQL databases. BT. ... NoSQL databases are specialized to store different types of data like Key Value, Documents, Column Family, ...

Now that our data model is in place, let's see how we can work with it. Given that our model is brand new, and that there is no data currently stored in it, let's begin by adding some data to it. In ...

In the marketing research community there's an ongoing debate about the "best" statistical approaches to building marketing models. Champions of different methodologies debate findings ...