which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means marketers who want to reach the younger Gen Z audience that dominates the ...

Rewarded Video ads allow users to opt in and watch up to 30-second ads within Roblox games and experiences. In turn, the users get in-game benefits from the ad publishers. Roblox said that early ...

Roblox just made its biggest advertising power move yet – and it could change how brands think about gaming, attention, and ad formats that don’t make people want to rage-quit. Google and ...

Kantar and Nielsen to help measure the efficacy of ad campaigns. The partnership between Roblox and Google marks the next step in immersive advertisement for both companies. The high rates of ...

Parampath will head the product development for advertising and commerce, overseeing teams that help brands reach audiences, Roblox told Reuters exclusively on Tuesday. The two-decade ad tech ...