The NBA’s purported ratings demise was much ado about nothing. After a rough start to the season, when viewership cratered by about 20% year over year, the NBA rebounded to draw nearly even with ...

Rumors of the NBA’s viewership demise have been greatly exaggerated. As the regular season carries on, the NBA has narrowed the gap on its year-over-year viewership decline. According to Jon ...

The fifth game of the NBA Finals played between the Golden State Warriors and the Boston Celtics, was watched by 13.99 million viewers, ranking it 19th among the most-viewed broadcasts that year.

Over the past few years, the NBA as a league saw a steady decline in viewership. Fans and media members The post LeBron James and Steph Curry continue to dominate viewership in absence of new ‘face of ...