This growth will result in an increase in the number of CRM package software implementation projects that address the functional areas of sales, marketing, and customer service. Additionally, there ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Customer relationship management (CRM) implementation is ...

With the domain-based approach, different entities within a larger university organization take on their own CRM responsibilities that are limited to their unique functions (for instance, ...

it is important to follow a structured approach to implementing the technology component of the CRM solution. This article details a strategy for conducting a CRM package selection and implementation.