Kolsky sees the hosted cloud as a poor model, used primarily by technology laggards and late adopters of CRM in the cloud. contained,” Moran says, but companies have better control of data, software, ...

This article presents a capability maturity model for CRM managers, outlining the maturity of delivered CRM benefit from data unification to differentiated execution based upon customer intelligence.

But most of the questions I've gotten about the coming Microsoft ERP/CRM mashup made for the cloud ... is what the "Common Data Model" is that is at the heart of Dynamics 365.

To help deeply connect with customers and their preferences, we need CRM data to dive deep into a customer story and provide cues to complete it. As we study demanding customer profiles ...

In the world of digital advertising, data is king. Yet, many PPC advertisers underutilize one of their most valuable sources of insights: their CRM data. Whether you’re a B2B or B2C marketer ...

The marketing around cloud-based CRM systems is all about ... the system will be mired in bad data (that was too sloppily imported), a silly object model (that was too easily created), and a ...