The health system has seen big improvements in how it engages, retains and serves its consumers, including more than 200,000 ...

There are four types of customer relationship management (CRM) data: quantitative, qualitative, descriptive and identity. Understanding what specific information falls under these categories and ...

If your main need with mobile CRM is minimizing your team’s workload upon returning from work travel, focus on mobile data access and reporting. 3. Look at the larger technological picture.

CRM data can thus uncover opportunities to better manage your personnel. Hopefully these different scenarios provide some insight into what is possible with CRM data in a number of circumstances. Data ...

In addition to storing data, CRM tools help you analyze data and benefit from greater insights into customers, marketplaces and business performance. Better still, most CRMs now integrate with ...

Still, many companies overlook the hidden costs of operating without one. Data silos persist, processes stall, and customer insights fall through the cracks — all of which erode long-term growth.

CRM: A system of record. To help deeply connect with customers and their preferences, we need CRM data to dive deep into a customer story and provide cues to complete it. As we study demanding ...