WHY YOUR BRAND VOICE MATTERS With more than 33 million small businesses in the U.S., competition is steep, whether you’re an apparel retailer, pet groomer, realtor, or roofer—really, any business.

For example, your followers on Facebook might be female dominant, ages 16 to 24, but your website could accrue more 35 to 45-year-old males. Your answer will rely on your audience. - Amanda ...

Brand Voice and Tone Examples. Here are examples of how to adapt the brand voice and tone to different audiences while still sounding consistent. AUDIENCE: Prospective Students Voice: unusual, ...

6. Reflect The Culture, Leadership And Industry. The brand tone is a reflection of three things: the culture of the organization, the leadership that speaks that culture and, finally, the need to ...