differentiation, and market fit. Research gives you insights that will shape your positioning strategy and marketing plans so that you increase your chances of standing out. Ultimately, the goal of ...

In a nutshell: how do you differentiate your brand? This article will explore some categories of brand differentiation and suggest a few tried-and-tested strategies your company can adopt to ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.

The study also showed that brand differentiation measured 1.8 times higher than Kantar norms, with 34% of respondents stating that the brand felt different from others after exposure. "Our RAI ...

emphasizing brand differentiation and efficiency measures. Guidance language shifted to reflect a more conservative approach to consumer spending dynamics. Analysts' focus shifted from execution ...

This ‘new’ course was designed the best part of a century before my Californian country club existed! This evening I am talking about Brand Portfolio Strategy because I have come to believe that, even ...