In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with ...

Anonymous Ads” was created and executed by new appointments Mischief and VaynerMedia, and helps the brand address a “sea of ...

Research gives you insights that will shape your positioning strategy and marketing plans so that you increase your chances of standing out. Ultimately, the goal of brand positioning research is to ...

How do I position my brand for success? What is the most compelling story I can tell about my business? Those are two of the most substantial questions marketers and entrepreneurs have to answer when ...

Positioning is the lens through which everything else is built. As a leader, your role is to create that lens—and keep it ...

Their path to growth was an uphill battle. Years ago, my agency developed a market-tested positioning strategy for them, but they ultimately decided to go it alone. In his own words ...

In this article, we’ll explore the key strategies needed to develop a successful brand that resonates with both your people ...

Provides an overview of the complex topic of brand positioning, a marketing strategy that aims to make a brand occupy a distinct position, relative to competitor brands, in the mind of the consumer.

In advertising, strategy is frequently overlooked as it works behind the scenes. Yet, much like the human nervous system, it ...

For 75 years, PUMA has relentlessly pushed sport and culture forward and, as a leading sport brand, has always promoted sport as a way to embrace self-expression and joy. Through the launch of 'Go ...