Likewise, if a competitor could easily match this statement, maybe this isn't a segment you should be targeting. For a positioning statement template and more details on how to construct a positioning ...

A well-defined brand positioning statement will give you clarity of focus and could act as a compass for all aspects of your business. When you make strategic decisions on launching a new product ...

2. An Obsessive Focus on What the Audience Wants The "benefit" is obviously an important element of any brand-positioning statement. And in some rare instances, a brand benefit is so compelling that ...