But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to understand how target customers view your brand so that you can ...

It's easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I've had ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.

A campaign developed by Wieden+Kennedy will run across print, TV and social media. The TV spot has been voiced by Ford ...

We received the following press release from the Lowell Area Chamber of Commerce. Lowell, MI — March 28, 2025 — The Lowell ...