Here's how to use brand positioning research to differentiate your B2B brand, strengthen market perception, and drive ...

Varun Thakar has joined Razorpay as the director of brand marketing. Prior to joining Razorpay, he spent three years at ...

Praval Singh highlights Zoho’s shift from traditional advertising to a customer-driven marketing approach, prioritising ...

It's easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I've had ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.