(Example: Cirque du Soleil) 2. Claim the gold standard: What is collectively understood and accepted to be the "ideal" your category has to offer, and how can your brand claim, utilize, or position ...

Make the most of this cultural introduction by showcasing real snapshots, real quotes and real people who make it a great ...

How important is a well-crafted position statement in today's B2B marketplace? Done correctly, it could be the key to defining who you are—and what differentiates your brand from the competition.