Its first logos used were a series of simple rectangular designs with the airline name in a blue and white color scheme. Early logos also included a blue silhouette of the United States of America.

The colors used are specific and restricted: the icon in Hope Orange (PMS 166), and the logotype in Hope Blue (PMS 289). This is done for brand recognition and consistency. When the entire project is ...

While the design changed each year, there was one major constant: the red, white and blue color scheme. This was done for two reasons. First, it provided some brand synergy. The NFL’s logo ...