A few tips from several users ... Preserve the color of your highlighted, blonde, gray or ombré hair with this purple shampoo ...

"Purple shampoo neutralises the yellow in blonde hair, leaving a creamy to ash result," explains leading colourist and celebrity favourite, Josh Wood. "This is because yellow and purple sit ...

Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is ...

If you’re starting with dark hair, you’ll need multiple sessions (and yes, purple shampoo will become your new best friend). The upkeep is real, but so is the payoff. This light blonde is the ...