Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same ...

Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

Guess who has had to change their tune about the value of the HBO brand. Yes, it’s Warner ... the Max blue for the traditional HBO black and white monochrome. We remember when Warner Bros.