MicroStrategy rebrands as Strategy with a Bitcoin-inspired logo
Bitcoin-maximalist and business intelligence firm MicroStrategy (MSTR) has rebranded as Strategy, unveiling a new identity centered around Bitcoin.The rebrand features a stylized “B” logo and adopts orange as its primary brand color,
Strategy rebrands as the leading Bitcoin treasury company, emphasizing bitcoin and AI for transformative business solutions.
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MicroStrategy was born a software company, but at this point it's best known for its massive bitcoin holdings — and it may be changing its name to reflect as much.
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