Over the past couple of years, I, like most of you, began hearing of a marketing term applied to data analytics called “big data.” One proponent of this data analysis method has been IBM and ...

Big Data requires cataloguing of what’s available and its associated quality metrics before it can be used for any type of Analytics. Given that a lot of Machine Learning is happening on cloud-based ...

If alien anthropologists wanted to learn about human behavior, they would likely examine our literary works. Among the embarrassing flotsam, they would also discover Thomas Paine’s The Age of ...

Augmented Analytics For The Factors That Influence Irrational Human Behavior For the last decade, behavioral economics has received an enormous amount of attention.

Big data shines a light across the expanse, showing the outlines of behavior. Small data shines inward, capturing moments of ...

Euclid Analytics: Applying data science to human behavior Here's a look at EA's latest product. Written by George Anadiotis, Contributor Aug. 24, 2016 at 10:03 a.m. PT ...

The best AI can do with data sets is establish certain traits within human behaviour. We need not only tendencies of human behaviour but also the context of that behaviour (Zhang, et al., 2021).

In contrast with traditional methods of data collection and analysis, IOB enables organisations to measure behaviour metrics in real time and therefore develop proactive responses and interventions.

Moreover, by using Big Data, marketers can gain a broad view of their target audiences. For example, take small and midsize business owners and sales managers. Through considerable analysis, data ...