It's been about 45 years since former New York Yankees pitcher Jim Bouton teamed up with independent league pitcher Rob Nelson to create Big League Chew as a healthy alternative to chewing tobacco.

In fact, it probably gave Fruit Stripe Gum a run for its money at the time. Speaking of, have you ever wondered why Big ...

5 Gum was chosen as the launch sponsor because the chewing gum brand is targeted at young, tech-savvy consumers who are looking for the next big thing, similar to the audience MTV is aiming for. When ...