In late 2023, Bash expanded its footprint into physical retail through Bash-powered in-store tech across TFG stores – enabling access to 16 times more products while shopping in-store.

TFG’s digital retail platform Bash has quickly become South Africa’s top omnichannel fashion and lifestyle platform. Launched in March 2023, Bash transformed TFG’s previously fragmented ...

TFG, formerly known as The Foschini Group, plans to bring the technology that powers its digitally-native platform, Bash, to over 3 000 stores by the end of the year. This, as the omnichannel ...