Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a donation to James' nonprofit, which helps students and their families in James' hometown of Akron, Ohio.

Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound nostalgia for the brand. The movie’s underlying message was that anyone is a Barbie—or a Ken.

LeBron James has reached heights that very few people have reached in their lives, as one of the best and most widely recognized athletes in recent memory. James' fame has many perks, and the Lakers star saw another benefit to his success come to fruition: becoming a Ken doll.