THE SAMPLE DASHBOARD. For illustration purposes, suppose your company has implemented a balanced scorecard with the goal of increasing sales of its line of brick. In addition to enabling you to ...

No matter how much we advocate the science of marketing, its art has not disappeared. Take the balanced scorecard, for instance. In the tradition of marketing creativity, a graphical document—the ...

Source: 2GC The biggest challenge with any balanced scorecard development is working out the most relevant information to include — particularly with scorecards used for strategic control purposes.

Dashboard-and scorecard-specific ADEs should support: Specialized visualization components. These include speedometers, gauges, dials, maps, and other icons that visually depict performance against ...

The Department of Veterans Affairs’ IT office is developing a new set of metrics to measure the agency’s success managing a cloud-driven digital transformation across several of its most important ...