When the American writer Derek Sandhaus arrived in Shanghai in 2006, he soon encountered Chinese baijiu — a fiery and powerful liquor found at dining room tables and bars across the country. He didn’t ...

Ask any spirits-educated American what's the world’s top selling liquor, and their answer might vary between whiskey, vodka, tequila, or gin. The answer, however, is baijiu, which moves more ...

The findings reveal that Baijiu has emerged as the dominant stored liquor category among Asia-Pacific investors, reflecting unique regional preferences and growing confidence in its long-term value.