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BMW Rules Out Pickup Truck But A Rugged Offroader Still An OptionBMW's senior VP stated a pickup truck doesn't align with the brand's image. BMW is open to building rugged, niche vehicles. Despite interest in rugged cars, BMW won't be following the boxy styling ...
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This Is Why BMW Hasn't Built A Luxury Pickup YetIn fact, BMW Brand and Product Management senior VP Bernd Koerber flat out dismissed the idea in a recent interview, stating "I think a pickup truck is beyond the brand." But here's the funny ...
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