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LONDON -- When you think of Augmented Reality (AR), the first things that spring to mind might well be apps or gaming. But probably not fashion. To kick off London Fashion Week, though ...

wireless augmented reality… Read More Amazon is partnering with Snap for an augmented reality fashion experience that lets customers digitally try on different eyewear brands and styles and then ...

Retailer H&M has debuted a virtual fashion show featuring selections ... the H&M promotion is related to its combined use of augmented reality and GPS, and its ability to deliver an immediate ...

Will Saks Fifth Avenue and Neiman Marcus help Amazon find its fashion fit? That’s the question after the news last week that the tech giant will become a minority investor… Read More Amazon is ...

Zalando has snapped up augmented reality specialist DeepAR as it invests further into its technological capabilities.

Fashion brand Tommy Hilfiger has launched an augmented reality-powered preppy fitting room to help promote its spring/summer limited-edition Prep World collection. The augmented reality fitting ...

Zalando has acquired London-based 3D and augmented reality (AR) company DeepAR, as part of its continued investment in ...