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Apple is integrating augmented reality technology into the iPhone ... A view of a city street for instance can be enriched with a map for directions, a coupon for a nearby store or an animated ...

Apple has been pushing augmented reality for years and new features are ... learning will be able to anchor objects by using known map data and building shapes precisely. The new Depth API was ...

Apple, which is behind the curve when it comes to leveraging location to provide mobile experiences such as maps, is moving into augmented reality to try to stay ahead of customer expectations. This ...

Together, they paint a picture of a world where Apple Vision Pro and augmented reality experiences could be available anywhere. Apple is working on technology that could turn the Apple Vision Pro ...

Apple CEO Tim Cook has long believed in the potential of augmented reality, envisioning a future ... a holographic display showing texts, emails, maps, and games.

An curved arrow pointing right. Apple's new augmented reality software, called ARKit, will let apps like Pokémon Go place virtual characters onto physical objects through the iPhone's camera.

Apple is still figuring out its road map to launching another life-changing ... Those efforts reportedly include a cheaper, ...

"The augmented reality overlays the patient's medical images to better see how they can best position the catheter." LIDAR, available on Apple's iOS devices, helps determine distances from the ...

Report: Apple is furiously working to roll out an augmented reality headset by 2020 Now that the iPhone X has been released, Apple is working to ramp up development of what it hopes will be its ...