The burger, known as the Arch Deluxe, was a bizarre creation marketed as an upscale burger for adults, and was even promoted with its own bottle of booze, dubbed the Deluxe Line Wine. And what's ...
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McDonald's new big burger is called the Big Arch. Branding experts say the name makes it sound superior to its rivals.It launched the Arch Deluxe in 1996, and the product flopped. The burger, intended to appeal to more sophisticated and "adult," used a mustard-mayo Arch Sauce, which the brand appeared to bring ...
Arch Sauce is a mustard-mayo combination that McDonald's debuted as a topping for the Arch Deluxe - a sandwich aimed at more sophisticated and "adult" customers - that debuted in 1996. McDonald's ...
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