Casual dining restaurant chain Applebee's tuned in to good vibes and virality to seize consumer attention and revitalise its relevance in the US. In 2021, consumer sentiment around casual dining ...

Applebee's is the largest casual restaurant in America, with ~1,599 locations. Almost 90% of Americans live within 10 miles of one. It was one of the first and fastest growing dining chains, known for ...