All of that convention wisdom came undone in November, with an election that saw Gen Z, defined roughly as those between 18 and 29, moving in significant margins toward Donald Trump four years ...

It was a Gen Zer who gave you the title. In a candid and humorous TikTok post, a Gen Z woman, Jess Bosnjak, openly admitted what many of her peers may secretly feel: Millennials are, in fact ...

Companies can adapt their hiring strategies to reach Generation Z candidates more effectively. Generation Z isn't using TikTok solely for entertainment — they're also using the platform to build ...

Foot Locker’s quarterly results missed Wall Street’s expectations as total sales decreased due to Gen Alpha and Gen Z’s “cautious” spending habits. The sneaker retailing giant’s total ...