Alpen’s new ad features a giant fluffy red character called Ralph, who could be described as a chilled-out, grown-up version of the Honey Monster of Sugar Puffs fame. This one has been around the ...

There comes a point in life when it’s time to swap sugary cereals for more ‘grown-up’ varieties, like muesli. Embracing this more considered approach, Alpen has rolled out retired mascot ...