Digital marketing is a means of promoting and selling products and services through the internet, mobile devices, social media, search engines, display advertising, and other channels.

Content marketing is a must for any marketing strategy. Here are examples of creative ways brands set themselves apart and provide value to their audience.

Walk into just about any local business in Aspen and you’ll find a familiar scene: a well-worn stack of glossy magazines on ...

Social media algorithms: Friend or foe for business marketing? 7 tips for optimizing your content These days, brand managers need to know how to work with the software algorithms these platforms ...

Implementing algorithms that inherently protect user privacy will result in better systems and user experiences overall, while increasing relevance and value to the user.

Here are some of the biggest trends impacting digital marketing that can help grow your success.

5 Examples of Print Advertising and Digital Marketing Integration Done Right Let’s take a look at five notable integrated marketing campaigns that gave their advertisers a significant bang for ...

Explore examples of how digital transformation is improving businesses, from retail to banking to healthcare.

Google keeps search marketers on their toes with frequent updates to its search algorithms. The latest major update, dubbed "Fred," affected some sites more than others. In this infographic, digital ...

A notable example highlighting the risks of unethical AI use is the controversy surrounding AI-generated content that misrepresents individuals or groups.