As cookies fade with Search, CTV and AI are among the favoured digital marketing methods, according to a survey of 500+ marketers.

Better client profiles: When you target a specific client profile (say, 20- to 30-year-old woman, married, with kids), using a single medium can only help you track some of their behavior.With ...

These are the central questions answered in “Targeted: How Technology is Revolutionizing Advertising and the Way Companies Reach Consumers,” a new book by digital advertising expert Mike Smith.

Learn how programmatic advertising differs from more traditional media buying methods so you can tailor-fit ads to your audience. VIP CONTRIBUTOR Brooke Osmundson April 19, 2024 ...

Domestic and international demand for advertising and marketing technology can change rapidly and without notice. These risks could adversely affect the value of companies in which the Fund invests.

Modern technology has given small businesses an unprecedented ability to communicate with their target markets, causing a dramatic evolution in the way marketers craft advertising strategies.

SFB Digital Marketing, a leading agency specializing in data-driven advertising solutions, has highlighted key developments in Google Ads for 2025. With artificial intelligence-driven automation ...

TikTok was hit with a patent infringement lawsuit over its advertising technology, specifically its ads manager platform and related tools, including its automatic placement and smart performance ...

*Source: IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases 2023-2024 Vendor Assessment (doc #US51047323, December 2023) ...

She spent 15 years in the advertising space as a creative director and art director, ... But Today She’s Using Technology To Help Create Intricate Designs In The Jewelry Space.