The add-to-cart button is fundamental to the online shopping experience. Button size, color and font choice all influence whether consumers decide to add a product to their digital shopping cart or ...

There’s good reason for it: Bigger buttons work. The larger and more eye-catching they are, the more responsive Web visitors will be. That means higher conversion rates, lower shopping cart ...

“The key benefit of these the two new features in the recent Best Buy app release, tap and hold product comparison and add to cart, provide one key benefit friction reduction,” Mr. Becker said.