How Gen Z’s ‘little treat culture’ is influencing brand marketing strategies
Glossier, Dove and Diet Coke are among the brands tapping into Gen Z’s tendency to splurge on desserts, trinkets and other ...
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Wendy’s is giving the Frosty a major makeover
That’s about to change, as the fast food chain is giving its iconic ice cream treat a makeover. In the coming months, Wendy’s is rolling out new ways to customize the sweet treat with ...