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The sales acceleration formula involves using three key things to move leads through the sales cycle more quickly — data, technology, and inbound selling.

Influencer marketing is becoming a strategic tactic for companies looking to further differentiate themselves in the face of intense market competition.

Nike addresses flaws in DTC strategy as Q3 revenues come in flat CEO John Donahoe said the sportswear brand “is not performing at our potential” and needs to lean back into wholesale and ...

Optimus SBR is excited to announce the acquisition of Acceleration Strategy (ASI), a Toronto-based firm specializing in customer and employee experience advisory and implementation.

If you're tired of using outdated sales and marketing tactics that just don't seem to work with your prospects and clients, it's time to shake things up and try something unexplored.

The council voted unanimously Tuesday to accept the report on the “electric vehicle acceleration strategy,” a two-year work plan aimed at reducing greenhouse gas emissions.

This learning acceleration strategy can be more effective than remediation, in which students work their way through material below their grade level to address learning gaps.

Palo Alto Networks continues to show signs that its strategy to entice customers to consolidate tools on its broad cybersecurity platform is working, according to Wall Street analysts.

The B2B industry underwent a profound transformation marked by the convergence of digital advancements, changing customer expectations and a globalized business environment. As organizations grapple ...

The outlook toward lead nurturing and acceleration strategies isn’t exactly glowing: 51% of survey respondents to the “2024 Lead Nurturing & Acceleration Benchmark Survey” believed their lead ...