A Big Decision for a Small Business When I launched my company, I didn’t realize how tricky picking a logo would be. I just ...

Patek Philippe Patek Philippe. Founded in 1839 and one of the oldest watch companies in operation today, Patek Philippe has used its Calatrava Cross insignia since 1887. The symbol’s roots go back ...

But it’s the hexagon, the breakout star of crypto graphics, that represents the blockchain, which figures most prominently among today’s AI logos: Analysis of United States Patent and ...

Design expert Sagi Haviv breaks John Kasich's campaign logo, with emphasis on the abstract flag symbol, to explain what the logo is meant to convey and how successful it is in its attempt.Dec. 15 ...