Calling Target’s decision to scale back its diversity, equity and inclusion initiatives “a spit in the face of black people,” megachurch Pastor Jamal Bryant is pushing a 40-day boycott of the retail giant starting at the beginning of Lent on March 5.

New Birth Pastor, Jamal Bryant, has called for a 40-day fast from Target over its DEI cutbacks, encouraging 100k Black people to join.

Dr. Jamal Bryant is calling for the Black community to boycott the major retailer after it recently eliminated its DEI policy.

Pastor Dr. Jamal Bryant made the call in his sermon Sunday, highlighting Target's DEI rollback and saying the retailer had "spit in the face of Black people."

There is a new call to boycott mega-retailer Target after the store rolled back its diversity, equity, and inclusion initiatives.