Elmo, Super Bowl and Roger Federer

Roger Federer and Elmo Help Explain On's Logo in New Super Bowl Ad
The ad serves as a lighthearted approach to explaining the company's logo, which is often mistaken for "QC" instead of "ON."
Roger Federer explains tennis scoring, On logo to Elmo in Super Bowl ad
Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?
Roger Federer Explains On Logo to Elmo in Super Bowl Commercial
In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the tennis legend has helped elevate the Swiss sportswear brand to new heights.
“Collab we never saw coming”: Fans react as Roger Federer and Elmo’s latest Super Bowl ad gives their take on the ‘ON’ logo
Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.
Serena Williams And Roger Federer Among Tennis Players Highlighted In Super Bowl-Related Events
Tennis legends Serena Williams and Roger Federer are among the players who were involved in Super Bowl-related events on February 9, 2025.
Super Bowl 2025 - Elmo and Roger Federer
Tennis great Roger Federer and Sesame Street’s Elmo have teamed up for the Super Bowl 2025. For Swiss running shoe company On, the pair clear up the common misconception around On’s logo -- often misread as QC.
WATCH: Roger Federer left doubting himself about 'On' logo in hilarious promo skit with Elmo
Roger Federer recently starred in a hilarious ad campaign alongside Sesame Street’s beloved red muppet, Elmo, for the Swiss athletic shoewear brand On.
Roger Federer and Elmo debate alphabet in Super Bowl ad for On
Roger Federer appears alongside Elmo in a new Super Bowl commercial for the running shoe brand, On, that has them debating which letters are actually on the sneaker.
Roger Federer features in hugely expensive Super Bowl ad as tennis icon returns to screens
Roger Federer is set to feature in a big-money primetime advert during Sunday’s Super Bowl between the Philadelphia Eagles ...
Tennis Now3d
Monster's Ball: Elmo Schools Federer in New On Commercial
Friday, February 7, 2025 Photo credit: On Roger Federer has ruled the tennis world with grace and class. When it comes to the ...
Tennis3h
Roger Federer’s Wimbledon-winning racquet sells for more than $100,000 in tennis auction
With 26 bids over an 18-day period, Federer’s racquet became the fifth item to sell for six figures, and tied Rafael Nadal’s Roland Garros-winning racquet sale ...
EssentiallySports on MSN1d
Roger Federer-Backed $2B Brand Makes Massive Identity Overhaul After 'Muppet' Elmo’s Sly Jab
Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...
MediaPost3d
Elmo Gives Federer And On Sneakers A Spelling Lesson
Sneaker brands always love the Super Bowl, and this year, viewers can expect surprises. Elmo is making an appearance with tennis legend Roger Federer for On. And NFL coach Andy Reid steps into his ...