Coca-Cola takes on Olipop and Poppi

Coca-Cola takes on Olipop and Poppi with new prebiotic soda brand, Simply Pop
Coca-Cola is launching its own prebiotic soda brand to compete with Olipop and Poppi. While soda consumption has fallen over the last two decades, the popularity of prebiotic sodas has skyrocketed, as consumers look for a healthier option.
Poppi and Olipop are the trendy new sodas. Coca-Cola is responding
Coca-Cola is entering the “better for you” soda category with a response of its own. This month, the beverage behemoth is rolling out Simply Pop, a prebiotic-packed soda that is flavored with fruit juice and vitamins that it claims “supports gut health,
Coca-Cola jumps on ‘gut-healthy’ soda trend with prebiotic drink to rival Olipop, Poppi
It seems Coca-Cola has grown sick of stomaching Poppi and Olipop’s success with “gut-healthy” sodas – so the legacy brand is launching its own prebiotic drinks. Coca-Cola’s Simply prebiotic sodas will be sold in five fruity flavors: Strawberry, Pineapple Mango, Fruit Punch, Lime and Citrus Punch.
Simply Pop: Coke steps into the prebiotic soda market with a new product
Coke's new prebiotic soda Simply Pop will be available later this month in flavors strawberry, pineapple mango, fruit punch, lime and citrus punch.
Coca-Cola launches its own prebiotic soda they think you’ll ‘simply’ love
The drink will cost $2.49 per can, the Simply Pop sodas will come in five flavors: strawberry, pineapple mango, fruit punch, lime, and citrus punch.
Coca-Cola (NYSE:KO) Rolls Out Simply Pop, a New Prebiotic Soda
Prebiotic soda. Apparently the concept is catching on. Where previously it was largely the province of small brands like Olipop and Poppi, it
Coca-Cola’s Newest Soda Launch is One You Might Not Expect
While they aren’t available nationwide just yet, the juicy new soda is rolling out this month to stores such as Target, Publix and Albertsons in the West and Southeastern U.S. Additionally, you’ll be able to get them shipped straight to your door via Amazon Fresh for $2.49 a can.
How Coca-Cola is marketing Simply Pop, its first prebiotic soda
As consumers increasingly reach for better-for-you options, the beverage giant is entering a market dominated by brands like Poppi and Olipop.
Coca-Cola enters trendy prebiotic soda market with Simply Pop
The drink, which contains fiber for gut health and Vitamin C and zinc for immunity support, pits the beverage giant against fast-growing upstarts Olipop and Poppi.
Coca-Cola Bets Big on Gut Health With Its Own Line of Prebiotic Sodas
With the launch of Simply Pop, the Georgia-based drinks giant is staking its claim in the fast-growing prebiotic soda market.
In new era of soda wars, Coke launches prebiotic soda Simply Pop
Coca-Cola is diving into the burgeoning field of soft drinks promoted for their health benefits by launching its first prebiotic soda called Simply Pop. The debut of the Atlanta-based beverage giant’s new juice-based sodas comes as companies like Olipop and Poppi carve out a new niche in the huge beverage market.
Poppi soda slammed for ‘out of touch’ influencer stunt: ‘Definitely not buying another one’
The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...
After Poppi Fumbled Its Super Bowl Marketing Move, Competitor Olipop Went on the Offensive
On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...
The Daily Dot8d
‘Very out of touch’: Poppi sent influencers free soda vending machines—and fans are furious
One can of Poppi soda can cost as much as $2.00, which is expensive compared to an 8-pack of LaCroix sparkling soda for less than $4.00. “if people are pissed about gifting $25K vending machines ...
Popular Soda Brand Faces Backlash for Viral Vending Machine Stunt
Poppi's director of PR and communications told Newsweek that the soda brand can't wait for people to see what's next.
Hosted on MSN5d
The Poppi Soda Controversy Is Bubbling Over. Here's All The Tea
As part of its Super Bowl advertising plan, the prebiotic soda brand Poppi made a move which has caused a surprising amount ...