If there’s one thing the internet loves, it’s a good brand scandal. And this week’s drama? Brought to you by Poppi, the ...
Coke and PepsiCo are jumping into the fast-growing market for prebiotic sodas, now cornered by upstarts Olipop and Poppi.
While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...
Prebiotic soda brand Olipop said Wednesday that it was valued at $1.85 billion in its latest funding round, which raised $50 ...