Korean Air replaced its iconic logo for 1st time in 40 years

Korean Air has rebranded for first time since the '80s
Korean Air has rebranded for only the second time in its history – the new look created by Lippincott is the airline's first brand refresh since 1984.
Korean Air replaced its iconic logo for the first time in 40 years
Korean Air rebrands for the first time in 40 years with a simplified new look by Lippincott designed to reach global audiences.
Korean Air launches new branding after $1.3 billion Asiana acquisition
Korean Air on Tuesday launched new aircraft livery and corporate branding that will be introduced across the company as it combines with South Korean rival Asiana Airlines to become one of Asia's biggest carriers.
Korean Air Changes Logo, Upgrades Menus and Lounges After Merger
Korean Air unveiled a new corporate logo and aircraft livery as part of a wide-ranging brand refresh following its acquisition of local rival Asiana Airlines Inc. that has created Asia’s second-biggest airline group.
Korean Air Unveils New Branding And Aircraft Livery
The new livery debuted March 10 on a Boeing 787-10 at Korean Air’s headquarters in Seoul. It is part of a broader effort to update the carrier’s branding and corporate identity, with redesigns for everything from food menus and uniforms to lounges.
Korean Air's new brand logo
Korean Air's new brand logo This image, provided by Korean Air Co., shows the company's new brand logo. The design retains the airline's signature Taegeuk symbol and places it alongside the airline's name in a new logo format.

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