In an elaborate marketing campaign this month, Duolingo seemingly killed its viral green owl mascot in every country but one. "Duo, our owl, faked his death in every single market that we had except for Japan,

Get all the news you need in your inbox each morning. The quick-paced video shows the completion of several in-app challenges, implying that users’ increased activity on the app may have brought the beloved mascot back to life.

Posts appeared on the company's social media accounts on Monday, declaring "Legends never die" and "Duo is back."

"Y'all really think I'd let a Cybertruck take me out?" the scrappy owl noted on social media. How do you say "resurrected" in your favorite Duolingo-offered language? Duo the owl, mascot of the Duolingo language-learning app,

Duolingo's mascot faked his death to get users to do their daily lessons, and attention from pop star Dua Lipa. Here's how he masterminded it — and why one expert sees the campaign as a success.

Duo the Owl was known for his silly antics, reminding Duolingo users to complete their daily lessons. He debuted with the app in 2011.

Language learning app Duolingo recently revealed some sad news – its iconic owl mascot Duo, was dead. Well, surprise! After a dramatic fake death, the beloved bird is back, returning to berate avid linguists in a dramatic resurrection for the ages.