In Starbucks (SBUX)’ most recent earnings call, CEO Brian Niccol hit on the company’s “Back to Starbucks” theme, an effort to return the chain to its roots.

Customers who pull up to Starbucks Corp.’s drive-through locations should soon get their orders within four minutes. At least ...

Starbucks has plans to return to its roots as a community coffeehouse. Earlier this year, the coffee chain announced a wave ...

For example, Starbucks has cut menu items, eliminated charges for milk alternatives, brought back condiment bars, and reintroduced free refills on brewed coffee for all of its guests while they are in ...

Starbucks' CEO, Brian Niccol, said the company was testing a store redesign with more seats and power outlets to make the ...

Recent reforms under Starbucks' new CEO Brian Niccol focus on marginal improvements rather than a major operational shift.

McDonald’s is the world’s most valuable restaurant brand, dethroning Starbucks for the first time in a decade.

CEO Brian Niccol highlighted last week during the company's annual meeting that he was pleased at the early reaction to the ...

Starbucks took a shot in the dark with their new policy, and it’s bean working. The coffee giant has been making moves to ...

The coffee chain is hiring the team behind Empower Delivery, the software company founded by Starbucks’ new chief development ...

As of this writing on March 18, the stock is down 15% since the end of February. The broader market is also swooning with a 5 ...